EuroBubba

July Bootstrap B2B

Fernando Labastida will lead this month’s Bootstrap B2B meeting.

Topic: “Smarketing: How to market an international company in the US on a shoestring”

When: Monday, July 26, 2010 7:00 PM

Where: Business Success Center
Chase Bank Tower 7600 Burnet Rd.
Austin, TX 78757
933-1983

By use of white papers, case studies, press releases, blogging and social media, small international companies can implement the “Smarketing” methodology to enter the U.S. market: a hybrid of sales and marketing, in order to penetrate the fortresses corporate decision-makers set up to protect themselves from sales people, create buzz, and generate sales.

Fernando Labastida specializes in providing content marketing services for Latin American software companies wanting to penetrate the U.S. market. He’s been a sales and marketing professional for the last 20 years, having worked for several Austin start-ups, including Powered, Vignette and Sunset Direct.

http://latinitmarketing.com/como-entrar-mercado-estados-unidos
Twitter: @flabastida

Bootstrap B2B meeting 5/24

The Bootstrap Business-to-Business subgroup meets next Monday:

WHEN: April 24, 2010 at 7:00 pm
WHERE: Business Success Center in the Chase Bank Building, 7600 Burnet Road (corner of Burnet Rd & Northcross Blvd, one block south of Anderson Lane) — same building, new office!

Our speaker will be Jan Triplett of the Business Success Center, speaking on:

Getting Through Alive and Well

“If you know what to look for and how to reinforce what you’ve got, you can make your business grow more stable and successful. Learn what’s  on the radar screen of one of Austin’s chief small business strategists and activists, Jan Triplett. She will talk about the five major business killers she sees out there now and coming. Some, she says, you have control over, some you don’t. She’ll also tell you the three top priorities she recommends to protect your business and move ahead. (She should know having lived through and grown businesses in six previous recessions.) You can also ask her questions about what the government (city, state, national) is doing. If she doesn’t have the answer, she’ll get it for you.

“Jan Triplett, Ph.D. is the CEO of the Business Success Center (BSC). She has provided management and marketing strategy and advice to product and service businesses for 27 years. She has published numerous articles on small business, is the author of A Networker’s Guide to Success and the co-author of Thinking Big, Staying Small. She was a moderator for KUT radio and is a frequent media commentator on small business issues. The SBA presented a 5-Star business development award to the BSC and named Triplett as Texas’ Small Business Advocate. She writes a blog at ownersview.com and you can follow her on LinkedIn, Twitter, and Facebook @JanTriplett.”

See you Monday!

CEOs’ club takes a broader view of energy policy

The U.S. Chamber of Commerce has been getting all the (bad) press, but there’s at least one national business organization that’s taking a broader view of efforts to combat climate change. CEOs’ club The Business Roundtable released a report last week titled Unfinished Business: The Missing Elements of a Sustainable Energy and Climate Policy, urging Congress and the Obama administration to protect energy security and economic growth while reducing greenhouse gas emissions and modernizing the electric grid.

While the report doesn’t exactly toe the enviro line — it promotes expansion of nuclear power and R&D investments in “clean coal” technology — green-minded readers can only applaud its call for enhanced energy efficiency and modernization of the electric power grid to better accommodate renewable energy. Encouragingly, Roundtable President John Castellani explicitly acknowledged that a sustainable transition to a low-carbon economy must be a national priority.