EuroBubba

July Bootstrap B2B

Fernando Labastida will lead this month’s Bootstrap B2B meeting.

Topic: “Smarketing: How to market an international company in the US on a shoestring”

When: Monday, July 26, 2010 7:00 PM

Where: Business Success Center
Chase Bank Tower 7600 Burnet Rd.
Austin, TX 78757
933-1983

By use of white papers, case studies, press releases, blogging and social media, small international companies can implement the “Smarketing” methodology to enter the U.S. market: a hybrid of sales and marketing, in order to penetrate the fortresses corporate decision-makers set up to protect themselves from sales people, create buzz, and generate sales.

Fernando Labastida specializes in providing content marketing services for Latin American software companies wanting to penetrate the U.S. market. He’s been a sales and marketing professional for the last 20 years, having worked for several Austin start-ups, including Powered, Vignette and Sunset Direct.

http://latinitmarketing.com/como-entrar-mercado-estados-unidos
Twitter: @flabastida

What I’m up to…

I’m in the process of demoting the Blue Danube translating business to become one in a range of export support services. What I want to be doing is facilitating export of American clean/renewable energy technologies to European markets. Depending on how things evolve, I may also be looking at import opportunities later. For the moment I’m still very much in a process of learning and building contacts, but I intend to have a solid starting business structure in place by mid-May. I’ll be visiting Germany and the Czech Republic in May, June and July; my goal is to be representing at least three American companies during that trip and for the trip to at least pay for itself.

More to come….

Sellin’ something

I’ve been wanting to write about the Cluetrain Manifesto for a while now but haven’t really managed to organize my thoughts yet. I’d like to share a couple of observations here and will probably return to it in later posts.

Continue reading Sellin’ something…